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Context

A client CIO eagerly awaited IBM's dashboard design. Internally, our team agreed that the existing Intelligent Operations Center (IOC) status dashboard was outdated and ugly. The IOC Engineering Director was fond of a traditional-looking dashboard shown to him by an outside creative agency, while the IOC Design Director's motto was to "break it and remake it," so he was reluctant to use a typical design.

My role

I drafted a dashboard design based on client needs, but neither director liked the dashboard. I invited a few designers from other teams to a 3-day "Blitz." (Our theme song was "Ballroom Blitz" by The Sweet). After reviewing the user research, each of us designed a dashboard, including an unusual "concept car" design.

I held a meeting with the designers, directors, and the client to review the dashboard options. I asked everyone to say what they liked and disliked about each design instead of advocating for a favorite. Based on the eye-opening results, we designers collaborated to draft a coherent dashboard experience with the best aspects of each option.

Results

The client CIO felt a sense of co-creation and therefore was more supportive of the end result. The Engineering Director demonstrated increased confidence in our designers.