Soft skills – Negotiating
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Empowering business professionals with self-service analytics
As a Designer at IBM Industry Solutions (2014 - 2016)

Context

A government client's CIO sought to enable Business Users with easy-to-use analytics so the Business Users could rely less on the few available Analysts. Also, Analysts could focus on their strategic work items instead of handling one-off requests from Business Users.

After engaging with IBM Research for months, the CIO was ready to see UX designs when our Development team became involved. I could access 40 pages of Research interviews but could not conduct additional interviews.

My role

I was tasked with designing a configurable analytics framework after understanding the shared and unique analytic tasks of personas and their departments in the ecosystem.

I carefully parsed the 40 pages of existing user research. I organized it into use cases by the nature of the analytic task. I distilled that into a 1-page model that I validated with the client. I then was able to design a flexible user experience that addressed the varying needs, including report scheduling and report templates capturing Analyst wisdom.

Results

The CIO praised me for "anticipating the needs" of a variety of Business Users, to whom I now was granted access. I engaged them in Design Thinking workshops to co-create designs for additional use cases.