Each item recaps a project experience (estimated 1 minute reading time per project).
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Context
The New Jersey Turnpike Authority sought to integrate and modernize its various technologies to better support its workflows. IBM Research had an asset we could harden into a scalable industry solution for Transportation.
My role
I spent more than 500 hours conducting on-site ethnographic research, workshops, and design playbacks, leading to a fulfilling client relationship. Because I understood the differences between the buyer versus user perspective and what trainees needed, in contrast to seasoned Roadway Operators, I knew where to innovate and where to be conservative with change.
One of the key challenges was designing for dense data (hundreds of dynamic signs and other equipment), which I solved with a roadway matrix view. Life-size paper prototyping helped Roadway Operators to envision how much content could be displayed on the command center's wall monitors.
Results
This project outcome satisfied a range of stakeholders, leading to a client reference and IBM case study. The CTO said, "Tricia's leadership, caring, and communication skills were instrumental in helping us to achieve both a technical and cultural transformation."